The Golden Rule of Sales: Lessons from JCPenney Legend Sonny Lee
In an era of automated checkouts and aggressive credit card pitches, it’s easy to feel like the "art" of sales has been replaced by an algorithm. But if you talk to Sonny Lee , a veteran of the legendary suit department at JCPenney, he’ll tell you that the secret to success isn't in a data point—it's in the way you treat the person standing in front of you. Through years of navigating shifts in retail and fashion, Sonny Lee built a reputation that brought customers back decade after decade. Here are his "words of wisdom" for anyone looking to master the human side of business. 1. Be a Student of Your Craft Sonny didn’t just sell suits; he understood them. He credits his foundation to JCPenney’s seminars, which taught him the business "from A to Z". The Lesson: You cannot help a customer if you don't know your product. Understanding different body types and styles allowed Sonny to guide customers who felt lost, turning a stressful purchase into...
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